Reduce what we can, offset the rest
For us, the most important part of going net-zero is reducing Scope 1, 2 and 3 emissions – no matter what business you’re in. This means fewer emissions to begin with, and more opportunity to invest in really valuable offset
programs.
While we’re still nutting out the details, our priority for picking an offset partner will be verifying that they do what they say on the tin. Because we want to be sure that we support a program that adds more value to carbon-combatting
efforts, rather than laying claim to things that already exist, or would have happened without us.